The Lower Engadin mineral springs have been known since 1369. A good 150 years ago, the region began to exploit this uniqueness for economic and tourist purposes. The strongest mineral waters, their springs, casings and drinking houses formed the basis for the development of the tourist industry in Scuol, Tarasp and the surrounding villages. Despite the decline in the demand for mineral and medicinal water, despite the change in primary travel motives in alpine tourism, water is a central element in the Lower Engadin's tourist offer. The location of the theme and its anchoring in the history of tourism provide the region with values that cannot be copied and on the basis of which unique combinations of offers and experiences can be realised. In view of current trends and future forms of tourism, this uniqueness also requires the Destination Management Organisation (DMO) to deal with the challenges and opportunities in detail and to devote the required amount of attention to the topic.
With the project «Overall concept for (mineral) water positioning», the DMO Tourismus Engadin Scuol Samnaun Val Müstair AG (TESSVM) has already been working intensively on this topic for several years with all relevant water stakeholders in the region.
Gradually, various effects should be perceptible. Many are long-term projects and need more time and the help of many participants until results become visible. The long-term positioning effect of the measures has priority.
- The mineral water is used as a central and historical strength for a comprehensive positioning of «water».
- Historical sites are preserved and revitalised. The sites are used.
- The entire chain of experiences is made continuous: historical sites, theme trails, Bogn Engiadina, fountains, holiday tips, excursions, bookable offers, competence centre, etc.
The (mineral) water becomes more visible and experienceable for the locals and guests.
- New points of attraction increase demand and generate new guests.
- The offers create direct and indirect added value in the region.
The Engadin Scuol Zernez holiday region wants to consistently address the topic, use it for tourism and increase its regional value. At the end of 2017, various partners undertook to make their contribution to achieving the goals of the (mineral) water positioning and to support the project on a broad basis. The project partners have announced this intention in a joint «chartera d'intent» for the overall concept of (mineral) water positioning.